What are long tail keywords? Is it the key to increasing website traffic?

Long tail keywords are SEO An important strategy for optimization, specifically refers to specific keyword groups that are composed of multiple words and have low competition. The characteristics of long-tail keywords are not judged by the number of words, but keywords with low search volume but high potential in accumulated traffic.

The following are the characteristics of long-tail keywords:

• Not determined by word count: Keyword length is not the only criterion to distinguish between long-tail and core keywords.
• Low competition, high accumulation: Made up of a large number of low search volume phrases that eventually aggregated into significant traffic.
• Improve content coverage: Appropriate layout of relevant keywords within the web page will help improve the accuracy of search engines in crawling the content.
• Difficult to predict, according to traffic analysis: Long-tail keywords need to be judged through actual traffic data and cannot be determined by imagination alone.
• Strong ductility: Keyword strategies usually need to expand related semantics horizontally or vertically, rather than focusing on core short words.

Why are they called long tail keywords? The origin of the long tail effect

The long tail effect is also known as the "long tail theory". The concept was first proposed by Chris Anderson, the former editor-in-chief of Wired magazine in the United States. proposed, which means that although mainstream popular products are more popular in the market, they require higher costs to sell. In contrast, niche products have less demand, but have less competition and low sales costs. As long as they are sold In sufficient quantities, these niche products can surpass the revenue of mainstream products.

After knowing what long-tail keywords are, you may be curious about why you should look for long-tail keywords. We have compiled several benefits of long-tail keywords below.

• Possibility of improving search rankings: Long-tail keywords have lower competition, making it easier for your content to be placed at the top of search engine results pages.
• Accurate user : Users who search for long-tail keywords usually come to solve a specific problem.
• Reduce advertising costs : In PPC advertising, the click cost of long-tail keywords is usually lower, which can effectively control the budget.
• Boost conversion rates : Precise search intent usually means that the user is close to the decision-making stage, thus increasing the conversion rate.
• Huge quantity : The number of long-tail keywords is several times that of core keywords, and you can write about more topics.

If long-tail keywords have so many benefits, then how to find long-tail keywords? The following is how to find long-tail keywords.

Take advantage of search engine suggestions

Directly using search engines to search can help quickly find long-tail keywords related to core keywords. They often reflect the terms users search for most often, making them suitable for expanding your content strategy.

Use professional tools

Professional keyword research tools such as Ahrefs, SEMrush, Google Keyword Planner, etc. can provide detailed search volume, competition and relevance data to help accurately target high-value long-tail keywords.

Observe competitors

Analyzing competitors' content and keyword usage can effectively mine efficient long-tail keywords in the industry and find differentiated entry points.

Combine user issues

You can think from the user's perspective and design keywords that meet your needs based on your needs.

The following is a list of common tools we use to analyze long-tail keywords

Google Keyword Planner

Google Keyword Planner is a free keyword research tool that is only used to help users Find new keywords . You can enter words related to your product or service, and the system will automatically generate multiple related keyword suggestions. These suggestions can help you expand your search scope and increase the reach of your content.

Ahrefs

By entering core keywords, Ahrefs It can generate diversified long-tail keyword suggestions to help websites target precise user search intentions. It can also analyze efficient keywords used by competitors, providing a reliable basis for expanding keyword strategies.

SEMrush

SEMrush can help users find relevant keywords and provide detailed data support, such as search volume, competition difficulty and click cost, providing a strong basis for keyword strategies. Additionally, SEMrush It can also track competitors’ keyword rankings and performance to help users develop more effective SEO strategies.

GenApe is an AI graphic and text platform developed by a Taiwanese team and specially optimized for SEO. Users can use AI graphic assistant Quickly generate content needed for SEO. In addition, you can also use Graphic workstation Realize online editing, allowing you to quickly complete high-quality SEO articles.